Discover unique USM installations showing the link between the timeless design of the USM Haller furniture system and contemporary sales worlds.

The AWSUM brand makes bicycles for purists. Like USM modular furniture, a "must have" among the classics of design, the bike has become in turn a true symbol of design in recent years.

Traditional Swiss companies USM and Naef share common guiding principles in terms of design and quality. With their functionality and adaptability, the wooden toy manufacturer and classic modular furniture create a unique installation. They carry a strong message that high quality finishes and timeless design will outlive the 'Internet' era, where most things are made cheaply to follow trends.

USM has collaborated with Monocle at the Maison & Objet trade fair in Paris, equipping the Monocle Cafe, which has been present at the show since then, offering drinks, snacks and a selection of products from the Monocle shop. At each edition, the USM furniture, always in golden yellow, is reconfigured to offer a different layout and always adapted to the news and needs of the Monocle team.

The Monocle Cafe has become an unmissable event at Maison & Objet.

Contact one of our experts to design the furniture for your shop using the USM Haller system.