Agents of fashion

Fashion line in Grazia, 1974



In 1974 the largest Italian publishing group Arnoldo Mondadori Editore S.p.A moved into its new head office in Milan.


Futuristic at the time, fifty years later, the building today is a spectacular monument and one of the most fully developed designs by Brazilian architect Oscar Niemeyer. The set-up: 1500 USM Haller workstations were the perfect complement to this new vision of the future. Nine months before opening, Italian fashion bible "Grazia" published a lavish photo spread. In the hyper-modern working environment, the latest fashion was like a sales agent.


Photographs: Pino Grossetti
Copyright: Arnoldo Mondadori Editore S.p.A.